About us
There’s an Art Institute graduate goldsmith, that is a gentleman tailor as well, and a guide in some Adventure park. There’s the sun of Naples, and world’s most beautiful sea, the gentle blow of air upon Lattari mountain range, and the atmosphere in the hamlet of Lettere, whose name itself seems to exhort to creativity.
Let’s mix all this with just enough of graphic design and that taste of romanticism that made us romance with good old days’ memories… what pops out is the squaring of the circle, and our circle is a small one, a tin plated pin like those that everyone of us has never-know where exactly, but reminds him of something sweet.
It was 2006, when iPins.it (the name is a story, too, standing for Internet Pin Store) came to life. It took just a while, and from an idea here’s growing a firm: it was just a room, at the beginning, a Mac g4 to build up a website, and a single manual machinery, guarded but a foolish Dalmatian and a half dozen of cats. Then there are two machineries, and here’s jumping out from nowhere five semi-automatic production lines and in one fell swoop 1,000 pieces everyday come out from that room.
Thousand by thousand pins, thousand come in customer portfolio, too, from stylists to designers, non-profits, artists and collectors. If you accept to have on back of your pin a label, you win a discount, and the idea works: many accept, and many after them, and soon the fever spreads out all over the world.
Future, yet, is a never sleeping guy: and while we’re just a pin from the two millions of pieces sold, a new product range – with new ideas, and more innovation, and flexibility – is ready to get viral, and land on those markets still untouched by the pin- mania… Not the case of US or UK, where button badges are considered artworks, bearer of lifestyle and design messages.
First brand new unveiling is iPinsCoverTM, that changes its look indulging to what’s in the air, a state of mind or an outfit. More, it does it in a while, like Clark Kent becomes Superman or Wonder Woman turns back into Diana Prince’s clothes.
It’s just pop culture, baby, and you have to give way.